SEO Case Study – Cura4u Healthcare Platform

About the Client

Cura4u is a modern digital healthcare platform designed to make medical services more affordable, accessible, and transparent across the United States. The platform offers a wide range of services including lab testing, primary care, telehealth consultations, Remote Patient Monitoring (RPM), and at-home diagnostic solutions.

With access to 5,500+ lab sites and 900+ imaging centers nationwide, Cura4u aims to simplify healthcare while maintaining trust, quality, and cost transparency for patients and employers alike.

The Challenge

The healthcare industry is one of the most competitive and regulated digital markets. When Cura4u approached Digital Oasis US, they faced several SEO challenges:

  • Extremely high competition for healthcare and medical keywords
  • Low organic visibility for core service pages
  • Limited rankings for high-intent, revenue-driven search terms
  • Trust and authority barriers common in medical SEO (E-E-A-T)
  • Heavy dependency on paid advertising for traffic acquisition

The objective was not just traffic growth, but qualified, trust-based organic traffic that could scale long-term.

With access to 5,500+ lab sites and 900+ imaging centers nationwide, Cura4u aims to simplify healthcare while maintaining trust, quality, and cost transparency for patients and employers alike.

Digital Oasis US SEO Strategy

At Digital Oasis US, we follow a data-driven and industry-specific SEO framework, especially for sensitive niches like healthcare.

  1. In-Depth Healthcare Keyword Research

We conducted extensive keyword research focused on:

  • High-intent healthcare and medical searches
  • Lab testing, telehealth, RPM, and affordable care keywords
  • User intent segmentation (informational vs transactional)

Each keyword was mapped strategically to service-specific landing pages to ensure relevance and higher conversion potential.

  1. On-Page SEO Optimization

We optimized Cura4u’s core service pages by:

  • Improving title tags, meta descriptions, and header structures
  • Aligning content with medical search intent
  • Enhancing internal linking across healthcare services
  • Optimizing images and on-page elements for performance

This ensured search engines and users clearly understood each service offering.

  1. Technical SEO Improvements

Our technical SEO efforts included:

  • Resolving crawlability and indexation issues
  • Improving page speed and Core Web Vitals
  • Ensuring full mobile optimization
  • Enhancing site architecture for better user flow

These improvements laid the foundation for sustainable SEO growth.

  1. Content Optimization & Authority Building

To strengthen trust and authority:

  • Existing healthcare content was optimized for clarity and accuracy
  • Service pages were enhanced to meet E-E-A-T standards
  • Educational and informative medical content supported user trust
  • Clear pricing and transparency messaging improved engagement

This approach helped Cura4u stand out as a credible healthcare provider.

SEO Results Achieved

Through consistent optimization and strategic execution, Digital Oasis US delivered measurable results:

Cura4u search console results by the seo

  • 85,800+ Organic Clicks
  • 1.13 Million Organic Impressions
  • 7.6% Average Click-Through Rate (CTR)
  • 13.4 Average Keyword Position
  • Strong month-over-month organic growth
  • Organic search became a core revenue-driving channel

These results were achieved in a highly competitive healthcare SEO environment, outperforming many paid acquisition efforts.

Growth Impact

  • Important increase in visibility for high-intent healthcare keywords
  • Reduced dependency on paid advertising
  • Improved trust and engagement from organic users
  • Scalable, long-term traffic growth through SEO

This project demonstrates how a focused healthcare SEO strategy can deliver both visibility and business growth.

PROJECT OVERVIEW

Industry

Healthcare / Medical Services

Location

United States

Project Duration

6 Months

Primary Goal
Attract Healthcare Users
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