Local SEO Case Study – Remodeling Company

About the Client

Recraft Home Remodeling is a Portland-based, award-winning home remodeling company with over two decades of experience. Recraft is known for its thoughtful approach to remodeling, balancing craftsmanship, sustainability, and respect for the original character of Portland homes.

With deep roots in environmental science and green building practices, recraft has built a strong reputation for delivering high-quality remodeling solutions while prioritizing long-term value and homeowner satisfaction.

The Challenge

In the face of a strong reputation and years of experience, Recraft Home Remodeling faced common digital challenges typical of local service businesses:

Limited organic visibility for competitive remodeling keywords
Inconsistent performance across service-related search queries
Low click-through rates despite growing impressions
Difficulty competing with larger remodeling companies in local search
Need for better alignment between content and local search intent

The goal was to strengthen Reycraft’ local SEO presence and position the brand as a top remodeling choice in Portland.

Digital Oasis US SEO Strategy

Digital Oasis implemented a local SEO-focused strategy designed specifically for service-area businesses in competitive markets.

Local Keyword Research & Intent Mapping

We identified high-value local keywords related to:

Home remodeling Portland
Kitchen remodeling Portland
Bathroom remodeling Portland
Green and sustainable home remodeling

Keywords were mapped to service and informational pages to improve relevance and ranking potential.

On-Page SEO Optimization

Our on-page SEO efforts included:

Optimizing page titles, meta descriptions, and headers
Improving content structure for service pages
Enhancing internal linking between remodeling services
Aligning content with homeowner search intent

This ensured search engines clearly understood Reycraft services and local relevance.

Technical SEO Improvements

To support scalability and performance:

Google Search Console data was analyzed for indexing and performance issues
Page performance and crawl efficiency were improved
Mobile usability enhancements were applied
Website structure was optimized for local service visibility

Content & Authority Optimization

We strengthened trust signals by:

Refining About and service content to highlight experience and expertise
Reinforcing local relevance through geographic context
Improving clarity around services, process, and consultations
Supporting E-E-A-T principles for long-term SEO stability

SEO Results Achieved

Through consistent optimization, Recraft Home Remodeling achieved strong visibility growth in local search:

Organic Performance Highlights:

3.62 Million Search Impressions
10,600+ Organic Clicks
Improved keyword coverage across remodeling-related queries
Increased visibility in Portland-area searches
Consistent performance across multiple service keywords

While average position and CTR reflected the competitiveness of the market, the overall growth in impressions demonstrated expanded local reach and brand exposure.

Growth Impact

Increased brand visibility across Portland remodeling searches
Stronger positioning for local service-related keywords
Improved consistency in organic traffic
Greater awareness among homeowners researching remodeling services

This project helped Recraft build a long-term organic foundation to support consultation inquiries and continued growth.

PROJECT OVERVIEW

Client Website

Recraft Home Remodeling

Industry

Home Remodeling & Construction

Location

Portland, Oregon

Project Duration

8 Moth

Primary Goal

Portland & Surrounding Areas

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SEO Case Study – ReCraft Home Remodeling

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