About the Client
Flawless Vape Shop is a US-based online store offering a wide range of vaping products, e-liquids, e-juices, accessories, and hardware. The brand’s mission is to deliver high-quality vaping products at affordable prices, while providing customers with a smooth, reliable, and enjoyable online shopping experience.
With a focus on product variety, quality control, and customer satisfaction, Flawless Vape Shop aims to become a go-to destination for vapers across the United States.
The Challenge
The vape industry is highly competitive, heavily saturated, and restricted in advertising, making organic search one of the most critical growth channels.
When Flawless Vape, Shop partnered with marketing agency Digital Oasis , they were facing:
- Low visibility for high-intent vape product keywords
- Weak rankings for category and product pages
- Heavy competition from large vape retailers
- Limited organic traffic consistency
- Under-optimized Shopify structure
- Overdependence on paid channels and repeat customers
The objective was clear:
Build strong organic visibility, increase buyer-intent traffic, and scale revenue through SEO.
Digital Oasis US SEO Strategy
At Digital Oasis, we apply a conversion-focused eCommerce SEO framework, simplify for Shopify stores and competitive product niches.
- In-Depth eCommerce Keyword Research & Mapping
We conducted advanced keyword research focused on:
- High-intent product searches (e.g., disposable vapes, juice flavors, vape mods, vape kits)
- Category-level buyer keywords
- Brand + product combinations
- Long-tail commercial keywords
Each keyword was strategically mapped to the correct category or product page to avoid cannibalization and improve ranking accuracy.
- On-Page SEO Optimization
We optimized key pages by:
- Rewriting title tags and meta descriptions for higher CTR
- Optimizing H1–H3 structure on category & product pages
- Aligning content with search intent (buyer-focused)
- Improving product descriptions for SEO + conversions
- Enhancing internal linking between related products and categories
This ensured that search engines clearly understood the site structure and users found exactly what they were searching for.
- Technical SEO Improvements (Shopify)
Our technical SEO work included:
- Fixing crawl and indexation issues
- Improving site speed and performance
- Optimizing Shopify URL structure
- Enhancing mobile usability
- Cleaning duplicate content issues
- Strengthening internal architecture
These changes created a solid technical foundation for long-term growth.
- Content Optimization & Authority Building
To strengthen relevance and authority:
- Category pages were expanded with SEO-friendly content
- Product pages were optimized for clarity and trust
- Supporting content improved topical relevance
- Trust elements were enhanced to improve buyer confidence
This positioned Flawless Vape Shop as a credible and competitive player in the vape market.
SEO Results Achieved
Through consistent optimization and data-driven execution, Digital Oasis delivered strong measurable results:
- 52,800+ Organic Clicks
- 1.08 Million+ Organic Impressions
- 4.9% Average Click-Through Rate (CTR)
- 16.3 Average Keyword Position
- Steady month-over-month growth in traffic
- Improved rankings across major vape product categories
All results were achieved in a highly competitive and restricted advertising niche.
Growth Impact
- Major increase in visibility for vape products, e-liquids, and accessories
- Higher quality buyer-intent traffic
- Increased organic sales contribution
- Reduced dependency on paid advertising channels
- Stronger brand presence in US vape searches
- Long-term revenue growth through SEO
This project demonstrates how strategic Shopify SEO can unlock massive growth even in challenging niches like vaping.
