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Google SEO & Ads Case Study – Duct Squad Platform
About the Client
Duct Squads is a specialized air duct and dryer vent cleaning company based in Oklahoma City, dedicated to improving indoor air quality for residential, commercial, and industrial clients. The company uses advanced equipment like the Rotobrush system to deliver deep, effective cleaning with precision and efficiency.
With a strong focus on professionalism, cleanliness, and customer satisfaction, Duct Squads provides reliable services including duct cleaning, dryer vent maintenance, and insulation solutions, ensuring safer and healthier indoor environments.
The Challenge
Digital Oasis SEO Strategy
At Digital Oasis, we executed a structured, data-driven SEO strategy for Duct Squads, focused on increasing local visibility, improving lead quality, and building long-term digital growth.
1. Advanced Keyword Research & Mapping
We identified high-intent and service-specific keywords to target the right audience:
- Local keywords (e.g., “air duct cleaning near me,” “dryer vent cleaning Oklahoma City”)
- Service-based keywords for residential and commercial intent
- Competitor keyword gap analysis to find missed opportunities
- Strategic keyword mapping to dedicated landing pages for higher conversions
This step ensured that every page targeted the right search intent, helping attract users who were actively looking for duct cleaning services and more likely to convert into leads.
2. On-Page SEO Optimization
We optimized key pages to align with search intent and improve rankings:
- Optimized title tags, meta descriptions, and H1–H3 heading structure
- Improved service page content with clear, conversion-focused messaging
- Enhanced internal linking to strengthen site structure and navigation
- Image optimization (alt text, compression, relevance) for better performance
These improvements made the website more search engine friendly while also enhancing user experience, leading to better engagement and higher conversion rates.
3. Technical SEO Improvements
We fixed backend issues to create a strong SEO foundation:
- Resolved crawl errors and improved indexation across pages
- Improved page speed and Core Web Vitals for better user experience
- Ensured full mobile responsiveness across all devices
- Optimized site architecture for better user flow and search engine crawling
By addressing technical barriers, we ensured that search engines could efficiently crawl and rank the website, while users experienced fast and smooth browsing.
4. Local SEO & Google Business Profile Optimization
We focused heavily on local search dominance:
- Optimized Google Business Profile with accurate business data and services
- Improved local map rankings through geo-targeted keyword strategies
- Managed citations and local directory listings for consistency
- Encouraged and optimized customer reviews to boost trust and visibility
This helped the business appear prominently in local searches and Google Maps, driving highly relevant traffic from nearby customers ready to book services.
5. Content Optimization & Authority Building
We strengthened brand credibility and engagement:
- Optimized existing content for clarity, relevance, and SEO performance
- Created service-specific and location-based landing pages
- Focused on trust-building content to improve conversion rates
- Implemented clear CTAs to turn visitors into leads
This approach built trust with both users and search engines, positioning the brand as a reliable service provider and increasing the chances of converting visitors into long-term customers.
SEO Results Achieved
Through consistent optimization and strategic execution, Digital Oasis delivered measurable results for Duct Squads:
- 4.24K+ Organic Clicks
- 1.17 Million Organic Impressions
- 0.4% Average Click-Through Rate (CTR)
- 32.4 Average Keyword Position
- Steady growth in impressions and keyword visibility
- Strong foundation for long-term organic traffic growth
These results highlight the impact of a targeted local SEO strategy, building visibility in a competitive service market and creating a scalable channel for consistent lead generation.
Digital Oasis Google Ads Strategy
At Digital Oasis, we developed a performance-driven Google Ads strategy for Duct Squads, focused on generating high-quality leads, maximizing ROI, and ensuring consistent conversion growth.
1. High-Intent Keyword Targeting
We focused on keywords with strong buying intent to attract ready-to-convert users:
- Service-specific keywords (air duct cleaning, dryer vent cleaning)
- Location-based targeting for Oklahoma City and surrounding areas
- Use of exact and phrase match types to control traffic quality
- Negative keywords to filter irrelevant clicks
This ensured that ad spend was focused only on users actively searching for services, improving lead quality and reducing wasted budget.
2. Campaign Structure & Optimization
We built a well-organized campaign structure for better performance:
- Separate campaigns for each core service
- Ad groups segmented by keyword themes
- A/B testing of multiple ad variations
- Continuous bid and budget optimization
A structured approach allowed better control, clearer data insights, and ongoing improvements in campaign performance.
3. High-Converting Ad Copy
We created compelling ad copies designed to drive clicks and conversions:
- Strong headlines with service + location keywords
- Clear value propositions (professional service, fast response, quality results)
- Use of call extensions and structured snippets
- Clear and actionable CTAs
This helped improve click-through rates (CTR) and encouraged users to take immediate action.
4. Landing Page Optimization
We aligned ads with optimized landing pages for better conversions:
- Service-specific landing pages matching ad intent
- Fast-loading and mobile-optimized design
- Clear contact options (calls, forms)
- Trust elements like reviews and service guarantees
By ensuring consistency between ads and landing pages, we increased conversion rates and reduced bounce rates.
5. Performance Tracking & Scaling
We continuously monitored and improved campaign performance:
- Conversion tracking setup (calls, form submissions)
- Regular performance analysis and reporting
- Budget scaling based on top-performing campaigns
- Ongoing optimization to reduce cost per lead
This data-driven approach ensured steady improvement, better ROI, and scalable lead generation over time.
Growth Impact
- Significant increase in visibility for high-intent local service keywords
- Consistent growth in qualified leads from both SEO and Google Ads
- Reduced cost per lead through continuous campaign optimization
- Strong improvement in local search presence and Google Maps rankings
- Increased website traffic, engagement, and conversion rates
This project demonstrates how a strategic combination of SEO and Google Ads can drive measurable growth, improve lead quality, and create a scalable system for long-term business success for Duct Squads.
PROJECT OVERVIEW
Industry
Healthcare / Medical Services
Location
United States
Project Duration
6 Months
Primary Goal
Attract Healthcare Users
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