The "best" platform depends entirely on your specific business goals and where your target audience spends their time online. For example:
Meta (Facebook/Instagram) is often ideal for B2C (business-to-consumer) brands due to its large user base and robust targeting options.
LinkedIn is highly effective for B2B (business-to-business) advertising, as it allows you to target users by job title, industry, and company.
TikTok is great for viral engagement and reaching younger demographics with engaging video content.
A social media ad service helps audit your needs and choose the most effective platforms for your campaigns.